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~person:"Esch, Franz-Rudolf"
~person:"Lindgreen, Adam"
~person:"Marquez, Robert"
~person:"Meglio, Olimpia"
~person:"Swaen, Valérie"
~type_genre:"Case study"
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
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2
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
Saved in:
3
Legitimacy-seeking organizational strategies in controversial industries : a case study analysis and a bidimensional model
Reast, Jon
;
Maon, François
;
Lindgreen, Adam
;
Vanhamme, …
- In:
Journal of business ethics : JOBE
118
(
2013
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010233762
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