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~person:"Esch, Franz-Rudolf"
~person:"Veloutsou, Cleopatra"
~subject:"Werbepsychologie"
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Werbepsychologie
Brand image
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Markenimage
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Brand management
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25
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15
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15
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Markenartikel
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Esch, Franz-Rudolf
Veloutsou, Cleopatra
Langner, Tobias
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Marketing : ZFP ; journal of research and management
2
Handbook on brand and experience management
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ECONIS (ZBW)
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Brand identity : the guiding star for successful brands
Esch, Franz-Rudolf
- In:
Handbook on brand and experience management
,
(pp. 58-73)
.
2008
Persistent link: https://www.econbiz.de/10003788971
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2
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
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3
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
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