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~person:"Esch, Franz-Rudolf"
~person:"Wilbur, Kenneth C."
~subject:"Brand image"
~subject:"Kommunikation"
~subject:"Mediennutzung"
~type_genre:"Lehrbuch"
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
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5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
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