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~person:"Esch, Franz-Rudolf"
~subject:"Automotive industry"
~subject:"Harley-Davidson Motor Company"
~type_genre:"Aufsatz im Buch"
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Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
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