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~person:"Esch, Franz-Rudolf"
~subject:"B-to-B-Marketing"
~subject:"E-commerce"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Esch, Franz-Rudolf
Kleinaltenkamp, Michael
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Banholzer, Volker Markus
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Aufbruch : Ingredient Branding schafft Werte
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
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ECONIS (ZBW)
2
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Markenarchitekturstrategien in B-to-B-Märkten erfolgreich konzipieren und umsetzen
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 219-241)
.
2010
Persistent link: https://www.econbiz.de/10003909920
Saved in:
2
Ingredient Branding als Strategieoption für Zulieferunternehmen im Rahmen des Markenmanagements
Esch, Franz-Rudolf
;
Honal, Andrea
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 60-87)
.
2009
Persistent link: https://www.econbiz.de/10003894390
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