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~person:"Esch, Franz-Rudolf"
~subject:"Innovationsmanagement"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Esch, Franz-Rudolf
Sheth, Jagdish N.
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Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
Saved in:
2
Strategie und Technik des Automobilmarketing
Esch, Franz-Rudolf
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010424094
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