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~person:"Esch, Franz-Rudolf"
~subject:"Internal communication"
~subject:"Interne Kommunikation"
~type_genre:"Aufsatz im Buch"
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Behavioral Branding : Wege der Marke zu Managern und Mitarbeitern
Esch, Franz-Rudolf
;
Strödter, Kristina
;
Fischer, Alexander
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 403-433)
.
2006
Persistent link: https://www.econbiz.de/10003416071
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