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~person:"Escobar-Rodríguez, Tomás"
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Escobar-Rodríguez, Tomás
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Journal of Fashion Marketing and Management: An International Journal
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Journal of fashion marketing and management
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
2
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of Fashion Marketing and Management: An …
21
(
2017
)
1
,
pp. 33-50
Purpose The present study examines relationship building of major players in
fashion
retailing
through social media …
Persistent link: https://www.econbiz.de/10014868759
Saved in:
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