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~person:"Eser, Zeliha"
~person:"Rajaobelina, Lova"
~person:"Roy, Sanjit Kumar"
~subject:"Marken"
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Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
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