Esmaeilpour, Majid; Aram, Farshad - In: International journal of business and economic sciences … 9 (2016) 3, pp. 24-33
Background - Due to the rapid growth of the Internet and use of e-commerce in recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on...