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Market orientation and business performance: An empirical investigation in the airline industry
Martín-Consuegra, David
;
Esteban, Ãgueda
- In:
Journal of Air Transport Management
13
(
2007
)
6
,
pp. 383-386
on
airline
performance
. Data were collected by mail survey, and MARKOR was used to specify the dimensions of a market …
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