Carneiro, Maria Joao; Eusebio, Celeste; Pelicano, Marisa - In: International Journal of Sustainable Development 14 (2011) 3/4, pp. 290-308
The importance of festivals is increasing in the tourism industry. Festivals are considered to be important generators of economic benefits. The aims of this paper are to segment the market of two music festivals that took place in two regions of Portugal (Oporto and the Coast of Alentejo)...