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~person:"Evans, Jody"
~subject:"Brand management"
~subject:"Markenführung"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
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Evans, Jody
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European journal of marketing : EJM
1
International journal of arts management
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ECONIS (ZBW)
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Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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2
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
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