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~person:"Evanschitzky, Heiner"
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Evanschitzky, Heiner
Gilliland, David I.
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Bello, Daniel C.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The influence of organizational and national culture on new product performance
Eisend, Martin
;
Evanschitzky, Heiner
;
Gilliland, David I.
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
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