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~person:"Evensen, Charlotte Bjørnhaug"
~subject:"Netzwerkökonomik"
~subject:"Virales Marketing"
~type_genre:"Working Paper"
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Netzwerkökonomik
Virales Marketing
Advertising
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Consumer behaviour
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Digital platform
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Digitale Plattform
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Internet marketing
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Network economics
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Online-Marketing
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Two-sided markets
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consumer multi-homing
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digital platforms
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incremental pricing
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targeted advertising
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Advertising effects
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Competition
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Evensen, Charlotte Bjørnhaug
Martin, Simon
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Motta, Massimo
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Russo, Antonio
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Shelegia, Sandro
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Adena, Maja
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Jeon, Doh-Shin
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Loginova, Oksana
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ECONIS (ZBW)
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
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