Carter, Owen B.J.; Patterson, Lisa J.; Donovan, Robert J.; … - In: Social Science & Medicine 72 (2011) 6, pp. 962-968
Evidence suggests that until 8 years of age most children are cognitively incapable of appreciating the commercial purpose of television advertising and are particularly vulnerable to its persuasive techniques. After this age most children begin to describe the 'selling' intent of advertising...