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~person:"Eyuboglu, Nermin"
~subject:"Elektronisches Produkt"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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The performance implications of designing multiple channels to fit with strategy and environment
Kabadayi, Sertan
;
Eyuboglu, Nermin
;
Thomas, Gloria P.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 195-211
Persistent link: https://www.econbiz.de/10003565713
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