//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Förster, Kati"
~subject:"Business model"
~subject:"Deutschland"
~subject:"EU-Staaten"
~subject:"United Kingdom"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("EU" OR "Foreign trade" OR "Protectionism" OR "Trade policy" OR "USA" OR "WTO") AND NOT isPartOf:Intereconomics
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Business model
Deutschland
EU-Staaten
United Kingdom
Brand management
2
Fernsehsender
2
Germany
2
Großbritannien
2
Markenführung
2
Spain
2
Spanien
2
Television industry
2
USA
2
United States
2
Erfolgsfaktor
1
Fernsehanstalt
1
Fernsehprogramm
1
Markenpolitik
1
Media effect
1
Medienwirkung
1
Success factor
1
Television programme
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Case study
2
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Förster, Kati
Fülbier, Rolf Uwe
4
Gassen, Joachim
4
Pellens, Bernhard
4
Schmid, Stefan
4
Sellhorn, Thorsten
4
Chaves, Rafael
3
Dürr, Ulrike
3
Jürgens, Ulrich
3
Küting, Karlheinz
3
Monzón Campos, José Luis
3
Rammer, Christian
3
Reiche, Danyel T.
3
Weber, Claus-Peter
3
Altmann, Jörn
2
Arslan-Ayaydin, Özgür
2
Backhouse, Maria
2
Bailey, David
2
Bardhi, Fleura
2
Barmeyer, Christoph I.
2
Bechberger, Mischa
2
Cavaliere, Christina T.
2
Cavezzali, Elisa
2
Cordes, Alexander
2
Cruciani, Caterina
2
Deters, Henning
2
Eberwein, Wilhelm
2
Eckhardt, Giana M.
2
Fournier, Susan
2
Gardenal, Gloria
2
Gehrke, Birgit
2
Gupta, Sunil
2
Götz, Rudolf
2
Hauser-Ditz, Axel
2
Hefter, Katharina
2
Hindley, Brian
2
Hitchens, David M. W. N.
2
Isidorsson, Tommy
2
Jones, Ian
2
Joos, Klemens
2
more ...
less ...
Published in...
All
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->