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~person:"Förster, Kati"
~subject:"Deutschland"
~subject:"Großbritannien"
~subject:"Impact assessment"
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Großbritannien
Impact assessment
Brand management
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Television industry
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Förster, Kati
Burkhauser, Richard V.
66
Caporale, Guglielmo Maria
55
Smith, James P.
54
Banks, James
53
Schettkat, Ronald
50
Henke, Klaus-Dirk
48
Wille, Eberhard
48
Wasem, Jürgen
42
Blanchflower, David G.
41
Greß, Stefan
41
Blundell, Richard W.
40
Oberender, Peter
39
Heckman, James J.
38
Raffelhüschen, Bernd
38
Gil-Alaña, Luis A.
37
Bordo, Michael D.
34
Taylor, Mark P.
34
Beske, Fritz
33
Grabka, Markus M.
33
Hein, Eckhard
33
Neumark, David
33
Cassel, Dieter
32
Smeeding, Timothy M.
32
Bloom, Nicholas
30
Freeman, Richard B.
30
Nierhaus, Wolfgang
30
Courtemanche, Charles
29
Dave, Dhaval
29
MacDonald, Ronald
29
Holtemöller, Oliver
28
Jacobs, Klaus
28
Buch, Claudia M.
27
Welfens, Paul J. J.
27
Ziebarth, Nicolas R.
27
Diebold, Francis X.
26
Hamermesh, Daniel S.
26
Ochel, Wolfgang
26
Rees, Daniel I.
26
Sarno, Lucio
26
Autor, David H.
25
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Journal of media business studies
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ECONIS (ZBW)
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Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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