//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Förster, Kati"
~subject:"Impact assessment"
~subject:"Industrie"
~subject:"USA"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Spain"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Impact assessment
Industrie
USA
Brand management
2
Deutschland
2
Fernsehsender
2
Germany
2
Großbritannien
2
Markenführung
2
Spain
2
Spanien
2
Television industry
2
United Kingdom
2
United States
2
Erfolgsfaktor
1
Fernsehanstalt
1
Fernsehprogramm
1
Markenpolitik
1
Media effect
1
Medienwirkung
1
Success factor
1
Television programme
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Konferenzbeitrag
Case study
2
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Förster, Kati
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Adam, Brigitte
1
Adenfelt, Maria
1
Arellano Ramos, Blanca Esmaragda
1
Barca, Fabrizio
1
Barroeta, Belén
1
Becht, Marco
1
Bobka, Gabriele
1
Cabrelli, David
1
Castillo Hermosa, Jaime del
1
Chawla, Anshu
1
De Stefano, Lucia
1
Fernández de Lis, Santiago
1
Galasso, Vincenzo
1
Galizzi, Giovanni
1
García Herrero, Alicia
1
García-Mora, Belen
1
González Pampillon, Nicolas
1
Jaca, Carmen
1
Jensen, Anthony
1
Jimenéz Jimenéz, Daniel
1
Jofre-Monseny, Jordi
1
Katz, Raúl L.
1
Llamas, Manuel Ramón
1
Maaninen-Olsson, Eva
1
Martín-Barroso, David
1
Martínez Costa, Micaela
1
Mateo, Ricardo
1
Mendez, Samuel
1
Neto, Paulo Alexandre
1
Núñez, Juan A.
1
Orts Ríos, Vicente
1
Pastor, José Manuel
1
Paton, Jonatan
1
Peraita, Carlos
1
Prieto, Faustino
1
Puig, Francisco
1
more ...
less ...
Published in...
All
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->