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~person:"Förster, Kati"
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Brand management
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Förster, Kati
Machin, Stephen
261
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184
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158
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Journal of media business studies
1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
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ECONIS (ZBW)
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1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
2
BBC1 : a trademark of Britishness
Swann, Andrew
;
Förster, Kati
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 78-96)
.
2011
Persistent link: https://www.econbiz.de/10008907112
Saved in:
3
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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