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~person:"Füllbrunn, Sascha"
~person:"Vashisht, Devika"
~subject:"Experiment"
~subject:"Germany"
~subject:"Virtuelle Realität"
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Search: subject_exact:"Bildschirmspiel"
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Video game
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Füllbrunn, Sascha
Vashisht, Devika
Castronova, Edward
20
Wagner, Gert G.
7
Bell, Mark W.
6
Kolb, Albert
6
Oechssler, Joerg
6
Teipen, Christina
6
Breuer, Markus
5
Dürsch, Peter
5
Schipper, Burkhard
5
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4
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4
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3
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3
Teng, Ching-I
3
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2
Ante, Lennart
2
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Bekk, Magdalena
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Benti, Behailu Shiferaw
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Blättel-Mink, Birgit
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Ding Hooi Ting
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Jantke, Klaus P.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of media economics
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The journal of product & brand management
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ECONIS (ZBW)
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Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
3
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
4
Trust and trustworthiness in anonymous virtual worlds
Füllbrunn, Sascha
;
Richwien, Katharina
;
Sadrieh, Abdolkarim
-
2009
Persistent link: https://www.econbiz.de/10003907905
Saved in:
5
Trust and trustworthiness in anonymous virtual worlds
Füllbrunn, Sascha
;
Richwien, Katharina
;
Sadrieh, Abdolkarim
- In:
The journal of media economics
24
(
2011
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10009126365
Saved in:
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