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~person:"Füller, Johann"
~person:"Kuntze, Oscar-Erich"
~person:"Ludwig, Udo"
~person:"Wicker, Pamela"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Evaluation"
~subject:"Finnland"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Deutschland
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13
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17
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Füller, Johann
Kuntze, Oscar-Erich
Ludwig, Udo
Wicker, Pamela
Filieri, Raffaele
19
Laroche, Michel
19
Law, Chun Hung Roberts
19
Nierhaus, Wolfgang
19
Flavián Blanco, Carlos
17
Dwivedi, Yogesh Kumar
16
Loureiro, Sandra Maria Correia
16
Hollebeek, Linda D.
14
Meister, Wolfgang
14
Lahmann, Herbert
13
Rita, Paulo
13
Carlson, Jamie
12
Maennig, Wolfgang
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Hoffmann, Dieter
11
Ko, Eunju
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Ko, Yong Jae
10
Langmantel, Erich
10
Quach, Sara
10
Spiller, Achim
10
Veloutsou, Cleopatra
10
Wollmershäuser, Timo
10
Hennig-Thurau, Thorsten
9
Henzel, Steffen
9
Law, Rob
9
McLean, Graeme J.
9
Ruschinski, Monika
9
Wagner, Joachim
9
Ahuja, Vandana
8
Belitz, Heike
8
Donthu, Naveen
8
Harrigan, Paul
8
Hülsewig, Oliver
8
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3
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2
Applied economics letters
1
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1
European Sport management quarterly : ESMQ
1
Ifo-Wirtschaftskonjunktur : Monatsberichte des Ifo-Instituts für Wirtschaftsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Intereconomics : review of European economic policy
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
29
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1
The effects of training satisfaction and weather on revisiting sport events and their monetary value : the role of attribute non-attendance
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296713
Saved in:
2
Estimating willingness to pay for a cycling event using a willingness to travel approach
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 160-169
Persistent link: https://www.econbiz.de/10011775112
Saved in:
3
The trickle-down effect : how elite sporting success affects amateur participation in German football
Frick, Bernd
;
Wicker, Pamela
;
Gamskjaer, Ken
- In:
Applied economics letters
23
(
2016
)
4/6
,
pp. 259-263
Persistent link: https://www.econbiz.de/10011430441
Saved in:
4
Deutsche Exportgüterproduktion : relativer Überschuss an Qualifikationsgehalt gering
Brautzsch, Hans-Ulrich
;
Ludwig, Udo
- In:
Wirtschaft im Wandel
15
(
2009
)
11
,
pp. 481-488
Persistent link: https://www.econbiz.de/10003910755
Saved in:
5
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
6
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
7
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
8
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
9
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
10
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
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