Schäper, Thomas; Foege, J. Nils; Nüesch, Stephan; … - In: R&D Management 51 (2021) 1, pp. 101-113
Drawing on external ideas through crowdsourcing has become common practice for firms that seek to improve and extend their product portfolios. As these initiatives often address the users of products, it is essential for firms to recognize those attributes that determine these individuals'...