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~person:"Fairchild, Gregory"
~person:"Gentzkow, Matthew Aaron"
~person:"Hess, Thomas"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The American economic review
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Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
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2
Je individueller, desto besser? : ein Ansatz zur Bestimmung des angemessenen Individualisierungsgrades digitaler Medienprodukte
Lehrer, Christiane
;
Hess, Thomas
;
Rauscher, Barbara
; …
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10003956796
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