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~person:"Falkenreck, Christine"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
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Relationship marketing
B-to-B-Marketing
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Business-to-business marketing
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Deutschland
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Germany
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Bundling strategy
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Leistungsbündel
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Lieferantenmanagement
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Arbeitszufriedenheit
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Befragung
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Beziehungsmarketing
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Brand image
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Brand management
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Business-to-Business-Marketing
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Causality analysis
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Customer satisfaction
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Economics of information
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Erfolgsfaktor
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Estimation
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Firm performance
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Informationsökonomik
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Interview
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Job satisfaction
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Markenführung
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Markenimage
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Salespeople
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Falkenreck, Christine
Homburg, Christian
Kumar, V.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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