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~person:"Fang, Eric"
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indifferent-neutral user-generated content
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mixed-neutral user-generated content
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opportunity-motivation-ability framework
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product sales
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Is neutral really neutral? : the effects of neutral user-generated content on
product
sales
Tang, Ya
;
Fang, Eric
;
Wang, Feng
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010381392
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