Fang, Tony; Tung, Rosalie L.; Berg, Linda; Nematshahi, … - In: Cross Cultural & Strategic Management 24 (2017) 4, pp. 554-589
strategy that firms may choose to enter foreign markets compared to Uppsala Model and Born Global Model. This proposed new … on the internationalization of firms in the international business literature that has relied primarily on the Uppsala … Model or Born Global Model. The study shows that a third way, i.e. the “parachuting internationalization” is both …