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Farace, Stefania
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Customer attitude and dispositions towards customized products : the interaction between customization model and brand
Miceli, Gaetano "Nino"
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
Saved in:
2
Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand
Miceli, Gaetano “Nino”
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010169047
Saved in:
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