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~person:"Farhat, Kashif"
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Farhat, Kashif
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Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two
stage
approach
of PLS-SEM
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Market : review for marketing theory and practice
32
(
2020
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10012625544
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