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~person:"Farris, Paul W."
~subject:"Marketing management"
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Search: subject_exact:"Strategisches Geschäftsfeld"
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The profit impact of marketing strategy project : retrospect and prospects
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
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