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~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~source:"econis"
~subject:"Internet marketing"
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Internet marketing
Brand loyalty
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Beziehungsmarketing
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Fatma, Mobin
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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