Bugshan, Hatem; Nick Hajli, M.; Lin, Xiaolin; … - In: Qualitative Market Research: An International Journal 17 (2014) 3, pp. 283-296
/methodology/approach – Grounded on social support and transaction cost theories, this paper evaluates the current potential of social media to discuss … relationship of individuals provides online social support and reduction of cost through social media, leading to the development … analysis results indicated that social media provides strong social support for patients who seek help online. Informational …