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Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
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