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~person:"Feldenkirchen, Wilfried"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Book section"
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Feldenkirchen, Wilfried
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Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
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Erfolgsfaktor
Marke
: vom Warenzeichen zum integrierten Markenmanagement
Feldenkirchen, Wilfried
- In:
Geschichte - Unternehmen - Archive : [Festschrift für …
,
(pp. 423-448)
.
2008
Persistent link: https://www.econbiz.de/10014561758
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