Cornel, Grigorut; Lavinia-Maria, Grigorut; Felicia, Surugiu - In: Constanta Maritime University Annals 18 (2012) 2, pp. 297-304
Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by...