//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Felix, Reto"
~subject:"Consumer behaviour"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Ursprungsregeln"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Country of origin
Konsumentenverhalten
United States
Brand
2
Brand image
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Markenimage
2
Rules of origin
2
Ursprungsregeln
2
Auslandsverlagerung
1
Brand love
1
Brand management
1
Dual processing theory
1
Globalisation
1
Globalisierung
1
Globalization
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Offshoring
1
Perceived strength of brand origin
1
Status consumption
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
authenticity
1
country-of-origin effects
1
liquid modernity
1
offshoring
1
power relations
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Hochschulschrift
Working Paper
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Felix, Reto
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Melo, Jaime
3
Diamantopoulos, Adamantios
3
Edwards, Lawrence
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Lawrence, Robert Z.
3
Moore, Curt B.
3
Phau, Ian
3
Vescovi, Tiziano
3
Achabou, Mohamed Akli
2
Ahmed, Sadrudin A.
2
Aiello, Gaetano
2
Astous, Alain d'
2
Balabanis, George
2
Barnes, Liz
2
Birg, Laura
2
Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Checchinato, Francesca
2
Danwerth, Markus
2
De Nisco, Alessandro
2
Deb, Madhurima
2
Dekhili, Sihem
2
Dinnie, Keith
2
Disegna, Marta
2
Dmitrovič, Tanja
2
Donvito, Raffaele
2
Filatotchev, Igor
2
Georges, Patrick
2
Guina, Fernanda de Tavares Canto
2
Harzing, Anne-Wil
2
Herz, Marc
2
Josiassen, Alexander
2
Lee, Sangwon
2
Lee, Wei-Na
2
Mai, Robert
2
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->