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~person:"Felser, Peter"
~person:"Stremersch, Stefan"
~subject:"Werbung"
~type_genre:"Working Paper"
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
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2022
Persistent link: https://www.econbiz.de/10013532297
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Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Pasquier, Martial
;
Weiss, Mirja
;
Felser, Peter
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1994
Persistent link: https://www.econbiz.de/10000899609
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