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~person:"Fennis, Bob Michaël"
~person:"Thaichon, Park"
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
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Relationship marketing
Werbepsychologie
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
13
Werbewirkung
13
Werbung
13
Advertising effects
12
Internet marketing
12
Online-Marketing
12
Psychology of advertising
8
Social Web
8
Social web
8
Beziehungsmarketing
7
E-commerce
5
Electronic Commerce
5
Luxury goods
4
Luxusgüter
4
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Luxury
3
Social media
3
Value creation
3
relationship marketing
3
Art infusion
2
Brand
2
Brand management
2
Confidence
2
Customer engagement
2
Developing countries
2
Digital marketing
2
Emotion
2
Entwicklungsländer
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Narrative Methode
2
Narrative method
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Language
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English
15
Author
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Fennis, Bob Michaël
Thaichon, Park
Esch, Franz-Rudolf
14
Neumann, Peter
12
Harrigan, Paul
11
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Hollebeek, Linda D.
9
Kreutzer, Ralf T.
9
Mayer, Hans
9
Belz, Christian
8
Conduit, Jodie
8
Mullainathan, Sendhil
8
Verhoef, Peter C.
8
Kroeber-Riel, Werner
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Ahuja, Vandana
6
Alan, Sule
6
Karjaluoto, Heikki
6
Krishna, Aradhna
6
Langner, Tobias
6
Rita, Paulo
6
Stroebe, Wolfgang
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Dahl, Darren W.
5
Eisend, Martin
5
Grewal, Dhruv
5
Grossman, Michael
5
Ivens, Björn Sven
5
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Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
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ECONIS (ZBW)
15
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11
The Psychology of Advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2020
-
3. edition
Persistent link: https://www.econbiz.de/10013182419
Saved in:
12
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
13
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2016
-
Second edition
Persistent link: https://www.econbiz.de/10014464797
Saved in:
14
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
Saved in:
15
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003874948
Saved in:
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