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~person:"Fennis, Bob Michaël"
~subject:"Verbraucherverhalten"
~type_genre:"Glossar enthalten"
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Verbraucherverhalten
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Psychology of advertising
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Werbepsychologie
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Fennis, Bob Michaël
Solomon, Michael R.
5
Askegaard, Søren
4
Bamossy, Gary J.
4
Hogg, Margaret K.
3
Olson, Jerry C.
3
Peter, Jerome Paul
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Bänsch, Axel
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Kanuk, Leslie Lazar
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Piacentini, Maria
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Schiffman, Leon G.
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Szmigin, Isabelle
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Assael, Henry
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Hansen, Håvard
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Stroebe, Wolfgang
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ECONIS (ZBW)
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The psychology of advertising
Fennis, Bob Michaël
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Stroebe, Wolfgang
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2010
Persistent link: https://www.econbiz.de/10003874948
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