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~person:"Fennis, Bob Michaël"
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Fennis, Bob Michaël
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Me, myself, and Ikea : qualifying generic
self-referencing
effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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