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~person:"Ferdinand, Hans-Michael"
~person:"Gabszewicz, Jean Jaskold"
~person:"King, Charles"
~person:"Naert, Philippe Antoine"
~person:"Rossiter, John R."
~type_genre:"Working Paper"
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Ferdinand, Hans-Michael
Gabszewicz, Jean Jaskold
King, Charles
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Silk, Alvin J.
8
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ECONIS (ZBW)
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1
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783559
Saved in:
2
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
3
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
4
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
5
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
6
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
7
Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
-
2002
Persistent link: https://www.econbiz.de/10001764828
Saved in:
8
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
9
Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846944
Saved in:
10
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
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