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~person:"Fernández-Cardador, Pedro"
~person:"Komodromos, Marcos"
~source:"econis"
~subject:"Public relations"
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Public relations
Web 2.0 technologies
6
Web 2.0-Technologien
6
Social Web
5
Social web
5
Öffentlichkeitsarbeit
4
Innovation adoption
3
Innovationsakzeptanz
3
Knowledge management
3
Wissensmanagement
3
Collaboration
2
Corporate blogs
2
Internet marketing
2
Knowledge transfer
2
Online-Marketing
2
Web 2.0
2
Wissenstransfer
2
Acceptance
1
Comparison
1
Digital discourse analysis
1
Digital goods
1
Digital media
1
Digital storytelling
1
Digitale Güter
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Discourse theory
1
Diskurstheorie
1
Engagement
1
Facebook
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet
1
Knowledge acquisition
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Knowledge diffusion
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Narrative Methode
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Fernández-Cardador, Pedro
Komodromos, Marcos
Scott, David Meerman
7
Pleil, Thomas
6
Zerfaß, Ansgar
3
Breitbarth, Tim
2
Eck, Klaus
2
Engel, Reinhard
2
Gerstenberg, Cornelia
2
Gerstenberg, Fabian
2
Hernández-García, Ángel
2
Hwang, Taewon
2
Iglesias-Pradas, Santiago
2
Lahme, Georg
2
Lee, Sang M.
2
Levitskaya, Anastasia
2
Lindgreen, Adam
2
Maon, François
2
Mardon, Rebecca
2
McKee, Heidi A.
2
Paulus, Annette
2
Porter, James E.
2
Schmidt, Carolin
2
Trimi, Silvana
2
Vanhamme, Joëlle
2
Wagner, Riccardo
2
Aedo, Ignacio
1
Agarwal, Nitin
1
Agerdal-Hjermind, Annette
1
Ahuja, Vandana
1
Ali, Moazzam
1
Armbruster, Bernt
1
Armbruster, Nina
1
Bandeli, Kiran Kumar
1
Barros, Marcos
1
Bauerdick, Sabrina
1
Bauhoff, Julia
1
Baumann, Michael
1
Baxter, Gavin J.
1
Beham, Frank
1
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EuroMed journal of business
1
Information systems management
1
Journal of business research : JBR
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
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ECONIS (ZBW)
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Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
2
Acceptance of corporate blogs for collaboration and knowledge sharing
Iglesias-Pradas, Santiago
;
Hernández-García, Ángel
; …
- In:
Information systems management
34
(
2017
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10011804297
Saved in:
3
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
4
A study of PR practitioners' use of social media tools in Cyprus
Komodromos, Marcos
- In:
Journal of developmental entrepreneurship : JDE ; a …
19
(
2014
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010395995
Saved in:
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