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~person:"Fernandes, Semila Fenelly"
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Consumer behaviour
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consumer behaviour
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informational reference group influence
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product conspicuousness
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reference group influence
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value expressive reference group influence
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women buying behaviour
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Fernandes, Semila Fenelly
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International journal of public sector performance management
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Product conspicuousness and reference group influence among women : an empirical analysis
Fernandes, Semila Fenelly
;
Panda, Rajesh
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012138769
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