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~person:"Fernbach, Philip M."
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consumer reports
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illusion of validity
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online user ratings
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perceived and objective quality
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Fernbach, Philip M.
Winer, Russell S.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
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Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein
Winer, Russell S.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 846-849
Persistent link: https://www.econbiz.de/10011489780
Saved in:
2
Star Wars : response to Simonson, Winer/Fader, and Kozinets
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 850-857
Persistent link: https://www.econbiz.de/10011489797
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