Ferreira, Manuel Portugal; Serra, Fernando A. Ribeiro; … - Departamento de Gestão e Economia, Instituto … - 2009
This paper discusses the importance of the adaptation of the firm to the International Business Environment. Using … Business Environments is a valuable, difficult to imitate, non-tradeable, rare but not scarce and path dependent resource. We … further suggest that adaptation to International Business Environment is a non-substitutable core source of competitive …