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~person:"Fetscherin, Marc"
~person:"Fournier, Susan"
~subject:"Company image"
~type_genre:"Article in journal"
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Fournier, Susan
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The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
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