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~person:"Fetscherin, Marc"
~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Brand loyalty
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Markentreue
7
Relationship marketing
7
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Internet marketing
3
Online-Marketing
3
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Bibliometrics
1
Bibliometrie
1
Brand experience
1
Brand identification
1
Brand love
1
Brand relationship
1
Brand satisfaction
1
CSR
1
Consumer brand engagement
1
Consumer brand relationships
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate association
1
Corporate social responsibility
1
Customer brand engagement
1
Customer engagement
1
Customer integration
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Customer satisfaction
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Customer-brand engagement
1
Electronic Banking
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Electronic banking
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Emotion
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6
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Article in journal
Aufsatz in Zeitschrift
7
Collection of articles of several authors
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English
7
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Fetscherin, Marc
Rahman, Zillur
Han, Heesup
8
Dawes, John
6
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Fang, Shih Chieh
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Rubio Benito, Natalia
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Tran, Trang
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Aslam, Wajeeha
2
Athanasopoulou, Pinelopi
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bayram, Pelin
2
Bianchi, Constanza
2
Block, Martin P.
2
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The journal of brand management : an international journal
2
International journal of consumer studies
1
Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
6
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
7
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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