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~person:"Fetscherin, Marc"
~person:"Sarkar, Abhigyan"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
39
Markenführung
39
Brand
34
Brand image
34
Markenartikel
34
Beziehungsmarketing
22
Relationship marketing
22
Emotion
14
India
6
Indien
6
Brand hate
5
Brand love
5
Brand loyalty
5
Jugendliche
5
Youth
5
Automotive industry
4
China
4
Customer satisfaction
4
Kfz-Industrie
4
Kundenzufriedenheit
4
Markentreue
4
Perception
4
Wahrnehmung
4
Brand relationships
3
Brand retaliation
3
Designation of origin
3
Dienstleistungsqualität
3
Measurement
3
Messung
3
Service quality
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Beschwerdemanagement
2
Brand community
2
Brand embarrassment
2
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34
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Article in journal
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34
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1
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1
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1
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English
34
Author
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Fetscherin, Marc
Sarkar, Abhigyan
Melewar, T. C.
40
Diamantopoulos, Adamantios
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
22
Japutra, Arnold
20
Balmer, John M. T.
19
Keller, Kevin Lane
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Gupta, Suraksha
17
Merrilees, Bill
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
14
Sattler, Henrik
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Eisingerich, Andreas B
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
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The journal of brand management : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International marketing review
2
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Multinational business review
1
Society and business review
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
34
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34
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
6
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
10
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
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