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~person:"Fetscherin, Marc"
~person:"Tomczak, Torsten"
~source:"econis"
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Search: subject_exact:"Herstellermarke"
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Brand
24
Markenartikel
24
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19
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19
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16
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16
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15
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Fetscherin, Marc
Tomczak, Torsten
Sattler, Henrik
33
Esch, Franz-Rudolf
28
Burmann, Christoph
26
De Chernatony, Leslie
26
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Bruhn, Manfred
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
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King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
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14
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Khan, Imran
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Bang, Nguyen
13
Guzman, Francisco
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Japutra, Arnold
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13
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13
Gierl, Heribert
12
Herrmann, Andreas
12
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12
Trinh, Giang
12
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11
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4
Journal of business research : JBR
3
The journal of brand management : an international journal
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Bilanz / KMU
1
Consumer-brand relationships : theory and practice
1
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ECONIS (ZBW)
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21
Markenführung - das Verkaufsgespräch prägt die Markenloyalität
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003719235
Saved in:
22
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Tomczak, Torsten
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002795445
Saved in:
23
Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
Saved in:
24
Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
-
1990
Persistent link: https://www.econbiz.de/10013165589
Saved in:
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